Emily Moore

 Tags: POS Terminals

Delivery services, restaurants, mobile services, and taxicabs are just a few of the industries that can benefit from the freedom and flexibility of being able to charge clients without the limitations of cords. A wireless option makes paying more convenient for your customers and employees.

 

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If you’re not sure how a wireless merchant terminal can benefit your business, there are a few things you should know about making the investment. Here’s everything you need to know about the wireless terminal.

What Is It?

A wireless merchant terminal is a handheld payment terminal that can be taken directly to your customers without the restrictions of wires or plugs. Equipped to handle a variety of different payment methods such as contactless transactions (also known as tap), chip and pin transactions, and the trusted magnetic swipe strip, this machine gives your customers the ability to pay for their purchases from the comfort of any location.

 

Aside from being extremely convenient for your staff and customers, a wireless terminal comes with a handful of other benefits:

Consider the Comfort Factor

When you’re eating at a restaurant, the last thing you want to do is get up to pay for your meal. It’s not only a hassle, but if you opted for dessert, it can even be uncomfortable. Allowing your customers the luxury of being able to pay from their seats is something that’s both appreciated and respected. In fact, 70 percent of buying experiences are based entirely on how the customers feel they are being treated.

 

The comfort factor expands far beyond just the restaurant industry. Perhaps it’s purchasing a beer at a golf course or paying your mechanic without stepping foot in the garage—the possibilities are endless.

Regardless of the circumstances, having the ability to bring the payment to your customers ensures they’re getting a top-notch experience.

Expand Your Business

Perhaps you’ve considered adding delivery services to your business’ list of offerings, but you just don’t have the means to do so. With a wireless merchant terminal, you’ll be able to bring the business right to your customer.

 

Not only will you be able to extend the quality of the services you offer, but you’ll also be able to track all of the deliveries without having to wait for a report at the central office. You provide better service and get more sales at the same time.

Get More Sales

Without a wireless merchant terminal, how else would your customers pay? If you answered “cash,” you’re missing a huge opportunity. Consider a bar, for example—if your customers have to pay with cash, they’re going to leave their seats to find an ATM, pay the service fee, and take out a capped amount of cash. Not only are your customers likely irritated they had to leave their seats to go pay to get cash, but they’re much less likely to spend more than the amount they initially withdrew. In fact, people spend between 12 to 18 percent more when using a credit or debit card over cash.

 

When you offer the convenience of a wireless terminal, your customers don’t have to worry about ATM fees or taking out cash, meaning they’re free to spend more money, and that increases your bottom line.

 

It’s clear making the investment in a wireless merchant terminal is a smart business move, so your next question should be, how can you get started?

 

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Emily Moore

With seven years of experience in the industry, Emily is the Merchant Boarding and Underwriting Specialist for BNA Smart Payment Systems. She also has experience in credit risk management, fraud and chargeback analysis, and in-depth knowledge of chargeback mitigation. At BNA, she is responsible for reviewing, investigating, and resolving irregular transactions; identifying and analyzing trends; exchanging knowledge of trends with peers and supervisors; and keeping records of past fraudulent activities. With a solid understanding of current fraud trends and software applications, Emily has a methodical approach to problem solving, great attention to detail, and the ability to recognize patterns. As a fitness enthusiast, Emily enjoys CrossFit and playing sports to keep active. She also loves the outdoors and spending time up north.
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