The way we do business today or to be more precise, the way we do ‘effective’ business today has changed compared to what it was before. This is mainly because customer requirements are different. The way customers are collecting information and subsequently buying is very different.
Long since passed are the days where customers would be required to physically enter into a business with the purpose of gathering information regarding products or services in order to make an informed decision. Especially with regards to comparing similar prices for that same product or service. So, how do you do it?
1 - What to say, and how to say it
One of the key benefits of a blog page is that your business has the ability to use this content portal to educate your prospective customers on industry news, interesting new products and services, and essentially provide relevant and up to date content. You may have interesting facts about your business or product that you want your customers to know. It is important to think about how that content is going to help them.
For that you need to find out if your target customers have a current problem that can be solved by your product or service. Or if the information that you are providing is helping them in any way. It is also important to keep in mind aspects of the post itself. What kind of image you want to project for your product or service offerings? Do you want to keep it business like and formal or casual and friendly? Do you want to keep the tone serious or funny? And what keyword you wish to use for that specific blog post.
All the above options are great, and you can test which image, tone and format best suits your customer base.
2 - Keep blogging, because blogs form a community
Man is a gregarious animal. This is an inherent nature. If a technology advancement has changed the way we communicate or the way we keep in touch or help another person. It doesn’t mean the basic change in inherent properties. When you start blogging, you gradually develop and attract like-minded people. There are people whom you can help and there are people from whom you can receive help.
Gradually over time, you will figure out that there is a big group and you are a part of that. It may be virtual, but they exist and are encouraged to not only read and share your content, but come back to review future content. You form a loyalty with your customers, prospective and current alike, that will build your brand and help your customers make an informed decision when looking for a product or service.
You, along with them, form a community.
3 - Keep it simple, clear and relevant
Providing simple, clear and relevant content on your blog page can be done in a number of ways. Whether it is a ‘How-To’ post providing guidance about a common issue with your industry; a ‘Quick Tips’ post about simple and easy tips when choosing the right product for your business or personal life; or simply just an informative piece discussing a new and innovative issue or product you want to share.
Each post should have a dedicated keyword, topic of discussion and thought. Keep it simple and clear. Do not try to incorporate too much at once. Save additional thoughts for another post tomorrow, or later in the week. The worst thing you can do is confuse the reader. If you are a business and you have particular product or service to offer, talk about it.
And keep talking about it. Ask for other people’s opinion. It need not always be favorable. But, once somebody is talking about it, it’s relevant. It’s being discussed. That’s more important than forgetting about it. And more so, you are on a spree of constant learning. If there’s a problem, fix it. If it’s an acknowledgement – share it!
Build your brand, and your customer engagement through knowledge, relevant information and allow your customers to educate themselves on the great content that you are providing them. This not only will set you apart from your competition, but it will increase your customer retention as you can become a thought leader, product specialist and hub of relevant information for them. Blog as often as you can!