LOYALTY
PROGRAMS
BNA Smart Points
E-gift System
A personalized electronic alternative to cash:
• Increase Sales
• Reduce Costs
• Retain
revenue in your establishment
Gift Certificates:
• Replace paper-based Gift Certificates
with a more efficient,
customized electronic
solution
• Opportunity to “Up sell” customers
Use for Returned Merchandise:
• Retain revenue in your establishment
Marketing Promotions:
• Brand Awareness: customer carries your
personalized card with “cash” value
on it
Increase sales:
• Business-to-business, corporate cards,
etc..
BNA Smart Points Program
Smart Points is an extremely versatile offering, capable of meeting
retailer’s unique marketing requirements and provides…
• Small medium & large retailers with the same marketing tools
used by the big players
• “Seamless” interface into Credit & Debit Card Payment Application
• And has been packaged to be a customizableturn-key solution!
• Smart Points will respond to your broad range of innovative marketing strategies
• The key element of our loyalty program is “customer
information” is
gathered.
• BNA Smart Points programs track four kinds of information collectively referred
to as RFM&P:
• Recent: Has
this customer visited your store recently
• Frequency: How
often has a customer come to your store
• Money: Total
of a customers last purchase & average purchase amount
a customer
spends on each visit
• Profile: geared to
understanding the customer’s preferences
This information
is used to create customized marketing and promotional campaigns
designed to encourage
a desired activity over a long relationship
with the
customer. Our software delivers historical purchase information about
the consumer to the
Points of sale at the time of a transaction.
The goal of BNA Smart Points is to create “shift & lift” using
the RFM&P data elements to create a communication and incentive package customized
for a group of customers or even an individual cardholder.
