Thanks to advances in technology and changes in consumer demands, the lines between online and offline shopping are blurring.
We've already seen the way technology is enabling retailers to offer a seamline customer experience, online and off, by adapting to both the digital and physical demands of their customers.
It's the customer's world after all, and we should be giving them what they want.
- The rise of omnichannel retail
- Innovative technologies that are blending online and offline shopping
- Why creating a seamless omnichannel experience is more complex than you might think